Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient B. trade D. Lower costs This scenario is an illustration of: A. bleed page. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Health Magazines. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. a. 15. C. overscans. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? E. Large frequency. Verified answer. Which of the following is considered a major criticism of the DAGMAR approach? Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Semiannual interest is payable on June 30 and December 31 each year. E. Impermanence. C. syndicated newspaper supplements. Which of the following is a disadvantage inherent in advertising in magazines? C. regional editions of general sports magazines. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. D. national newspapers. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. A. digital imaging Low lead time B. According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? Geographic selectivity C. trade publications targeted at distributors and retailers. Which of the following is a primary advantage of magazines? Which of the following is true of magazine advertising in relation to the problem of clutter? a. a printacular During ad breaks in TV programs, some viewers change channels to avoid commercials. A. False. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? The cardboard replica was designed to pop-up when a reader opened that particular page. D. a printacular Which of the following statements about magazines as an advertising medium is true? Which of the following is true of newspaper advertisements? B. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com C. the presence of extensive clutter. The test can be used as part of the process of measuring effectiveness of each ad. Generally, only sports and fitness magazines experience the problem of clutter. Which of the following statements best describes the relationship between marketing and communications objectives? It also features several advertisements for men's products such as watches, clothing, and grooming products. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. B. B. accounting. Today, magazines are the primary source of entertainment apart from news and information. d. Distribution. A. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: C. farm magazines are a hybrid of consumer and business magazines. Irrespective of the size and nature of the ad, the newspaper does not change the rate. The company is using this as a test run to identify which ad offers greater receptivity. They do not enable marketers to use geographic selectivity. E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. E. They generally cost lower than newspaper ads. They are avoided by most national advertisers because they generate high clutter. National Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. D. Long life span Verified questions. C. It has complicated the newspaper purchase and production process. C. magazines are low-involvement advertising medium. D. They enable the creation of hundreds of copies in a continuous sequence. Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? Employment, automotive, and real estate ads are the three major categories of _____ advertising. b. work with only the seller's broker for 30 days A. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. Advances in production. B. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Target market According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. D. peripheral zone. C. primary reader. c. space units A. permanence. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. The ad does not contain any margins and the chocolate swirl extends to the end of the page. Split running D. the higher degree of pass-along readership. C. They can be reproduced quickly. B. D. They offer limited flexibility to advertisers. D. They are also known as farm publications. This activity is referred to as _____ basis. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? This ad is an example of a(n): B. their high absolute cost. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. 34. Color ads are considered better suited for attracting and holding attention. The ads are set to be launched in alternate copies of a particular issue. C. pass-along readership. 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. A. E. independent publications. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. They are useful for reaching general consumers of services. Which of the following is true of magazine advertising? E. identify potential target markets. B. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. A. Low receptivity to advertising by readers Which of the following statements about newspapers as an advertising medium is true? D. creates overlapping subscription data. d. a gatefold 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Greater reach Selling mags for less than cost 2. high ad costs 3. decreased circulation. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. D. business publication. Magazine networks A. Lack of geographic selectivity They do not offer permanence. E. the pass-along readership offered. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. During these months, the company specifically advertises its winter clothing line. E. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. A. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. Classified D. Readership C. They offer high market penetration and coverage. Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. B. special-interest farm publications. This ad is an example of a(n): \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ Velocity Inc. makes shoes for athletes. A. special-interest consumer magazines. The consumer maximizes utility by consuming at point A. II. Which of the following is a primary advantage of magazines? B. high reach and frequency. C. magazine supplements Weekly newspapers usually do not cover national and world news. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Lack of demographic selectivity \quad\text{Current year-end}&23,475&\text{Operating income:}\\ Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. e. They are generally considered unsuitable for reaching mass markets. c. They exceed business markets by size in most countries d. D. Guaranteed circulation A. E. a rebate system. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. A. selectivity.
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